THE FOUNDER‘S VISION

I design with women in mind who choose thoughtfully and wear confidence naturally.

It is made for a women who live with intention, who carries her story with grace. They are free in their thinking, creative in their spirit and true to themselves.

I believe beauty lives in emotion-in the small details that move us, in things made with purpose and in the stories we carry with us every day.

A bag is never just a bag—it is a companion to a women‘s life—moving with her through moments big and small, reflecting her rhythm, her strength and her way of being. It is all about expressing your identity. Every piece I design is made to reflect that uniqueness.

—Jovana Schuettler

The story behind JOVANA

The brand was created from a passion and a quite belief; that beauty is not rushed and elegance is not loud. JOVANA‘s aesthetic is a refined expression of sophisticated femininity and strength, designed in Switzerland and Made in Italy.

In a world driven by speed, trends and excess, JOVANA represents a modern expression of luxury- where timeless craftsmanship meets refined artistic sensibility.

Founded by a designer whose background spans fashion and art, JOVANA lives at the intersection of craftsmanship and creativity.

Each piece is conceived as a work of art: sculpted through emotion, guided by intuition and brought to life by the hands of Italian artisans whose know-how and devotion reflect generations of expertise. The process is slow, precise and deeply human. Nothing is accidental. Nothing is overproduced.

A symbol of dedication.

Designed with intention.

Crafted with passion.

Italian Craftsmanship. Contemporary Elegance. Artistic Vision.

Every handbag is meticulously handcrafted in Italy , in close collaboration with skilled artisans whose hands, knowledge and integrity shape each creation. I work closely with the atelier throughout the entire process, from the first idea to the final stitch. This proximity allows for constant dialogue, thoughtful development and full transparency at every stage of production. Each detail is considered, refined and made with care, with intention. Each piece reflects the essence of Made in Italy:

Tradition - the heritage of artisanship.
Know-how - mastery refined over generations.
Excellence - where every detail matters.

All pieces are produced under fair and respectful working conditions. Materials are carefully sourced from trusted European suppliers, chosen for their quality, durability and responsible practices. This is not mass production. It is conscious process-rooted in trust, responsibility and a deep respect for the craft.

Responsible sourcing

I believe true luxury begins with responsibly sourced leather - chosen with respect for the material, the people behind it and the environment.

Our leathers are sourced from Leather Working Group certified Italian tanneries - standards that emphasize responsible management of chemicals, water, energy and waste during the tanning process.